Tips for building a successful digital advocacy campaign for gender-based violence.
Introduction to Digital Advocacy
WHAT – Digital advocacy is the use of digital technology to contact, inform, and mobilize a group of concerned people around an issue or cause.
WHY – The purpose of digital advocacy is to create enthusiasm amongst your supporters to take action.
WHEN – Digital tools have become a central component of almost any movement. Some of the most-used digital advocacy tools include websites, blogs, Facebook, Twitter, email, and WhatsApp. Literally hundreds of social media applications exist that could be used for digital advocacy.
HOW – Most importantly, your overall strategy, based upon your knowledge and expertise of your cause and your followers, will determine how you use which digital tools and what follow-up steps you will take to spur on your community.