What is a Hashtag?
A Hashtag is a keyword or a phrase used to describe a topic or a theme. To create a hashtag, you have to put the pound sign (#) before the word or phrase and avoid using any spaces or punctuation (even if you’re using multiple words in a phrase) – source.#Tech2EndGBV: Get your free list of hashtags to use during #16Days Campaigns and Advocacy Click To Tweet
Which Hashtags should I be using during 16 Days Of Activism?
Download a PDF copy of the hashtags to use during 16 Days Of Activism HERE.
How can hashtags help my organisation’s online campaigning?
- Hashtags are searchable thus giving your community direct access to a user-friendly digital library of your resources, campaigns and advocacy work.
- People don’t donate to organisations, people donate to people. Using hashtags that are relevant and branded can make your organisation seem approachable, credible and relatable.
- Hashtags allow you to reach beneficiaries that may be too scared or embarrassed to contact you face-to-face.
- Hashtags encourage online engagement and can be included almost everywhere for example: When posting a job vacancy, finish off your job advert with “to find out more about our organisation please visit [insert your branded hashtag].” This will encourgae potential job seekers to actively search for your organisation online and engage with your content if they find it relevant.
- Hashtags allow your organisation to remain updated with the latest industry news and trends as they are searchable listening tools. An example: Search the hashtag #orangetheworld and see what content shows – are you able to find new organisations speaking about 16 Days of Activism? Are you able to find new GBV resources and tools?
- When used correctly, a well-branded hashtag with relevant content attached will help your organisation raise awareness and even conduct research online.
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